Inserted Variables

  

The following variables can be inserted into your email by selecting them from the Insert Variable drop-down list.  When the campaign is sent, the appropriate value for the list / contact record will be merged into the document.


Variable LabelDescription
Unsubscribe Link >>Inserts the %%unsubscribelink%% variable, creating a link with the text 'Click here to safely unsubscribe'. 
Link to Web Version >>Inserts the %%webversion%% variable linking to the web version of your email.  The web version is hosted on Pinpointe's site and is automatically generated.  
Contact's Email Address >>Inserts the recipient's email address using the %%emailaddress%% variable.
Link to Campaign Archives >>Inserts the %%mailinglistarchive%% variable which links to an archive of all email campaigns sent to the list containing the recipient's address.
Contact Database Name >>Inserts the name of the current list the recipient belongs to using the %%listname%% variable.
Contact Database Description >>Inserts the description of the current list the recipient belongs to using the %%listdescription%% variable.
Company Name >>Inserts the sender's company name using the %%companyname%% variable.  This value is defined in the 'Company Name:' field for each database.  To set this value go to: Manage Database(s) tab, click "edit" on the desired database, and edit the Company Details properties.
Company Address >>Inserts the sender's company address using the %%companyaddress%% variable.  This value is defined in the 'Company Address:' field for each database.  To set this value go to: Manage Database(s) tab, click "edit" on the desired database, and edit the Company Details properties.
Company Phone Number >>Inserts the sender's company phone number using the %%companyphone%% variable.  This value is defined in the 'Company Phone Number:' field for each database.  To set this value go to: Manage Database(s) tab, click "edit" on the desired database, and edit the Company Details properties.
Contact Subscription Date >>Inserts the date the recipient subscribed to this list (or the date the recipient was added to the list) using the %%subscribedate%% variable.
Current Date >>Insert's today's date using the %%todaysdate%% variable. The date value will be calculated at send time and presented in the 'day - month - year' format.
Current Date(YYYYmmdd) >>Insert's today's date using the %%todaysdate:YYYmd%% variable. The date value will be calculated at send time and presented in the 'yearmonthday' format.
Contact's IP Address >>Inserts the recipient's IP address that was stored IF the recipient subscribed via a Pinpointe list. Returns "n/a" if the recipient did not. Uses the %%ipaddress%% variable. 
Tracking Campaign Name >>Tracks the UTM campaign name, which will be the same as your campaign's name. Uses the %%utm_campaign%% variable. 
Tracking Source >>Tracks the UTM source to which the recipient belongs, which will be the respective database / list. Uses the %%utm_source%% variable. 
Tracking Medium >>Tracks the UTM medium form which the traffic originated, which in this case will be email. Uses the %%utm_medium%% variable.