Any custom field value can be used in the email subject line.
Simply add the correct field name, such as '%%First Name%%', in your subject line and it will be replaced with the data from your list when the email is sent.
Drag-N-Drop Editor
WYSIWYG Editor
WYSIWYG Editor
To view a list of the standard custom fields and their definitions already included in Pinpointe, simply click on the Help Icon within the Pinpointe WYSIWYG editor when creating/editing your email campaign.
A pop-up window will display a complete list of built-in Pinpointe Custom Fields (below is just a portion of the view)