Here is a quick overview of the basic feature areas in Pinpointe. For more information, you can read our complete feature list.


1.  Email Campaigns. Pinpointe's email marketing solution lets you easily create email blasts, send them to your subscribers and make sure those emails are delivered to their inboxes. 


  • Extensive template selection - Start your email campaign with professionally built email layouts
  • Basic Editor - Customize your emails similar to the way you'd write a Microsoft Word document
  • Drag-n-Drop Campaign Editor - An intuitive builder that allows you to quickly create awesome, mobile responsive campaigns
  • Campaign Previewer - Preview how your email will look in different email clients and mobile devices
  • Automated List Import - Import your existing mailing lists or easily create a new one
  • Spam Check - Ensure your emails don't contain content that will cause them to be blocked
  • Reputable Servers - Our Internet certifications mean our emails are accepted by more inboxes
  • Social Media Integration - Add X (Twitter), Facebook and other shareable social media links in one-click
  • Email Scheduling - Set your campaigns to be sent anytime in the future or sent in multiple, smaller batches. You can also use Pinpointe's "predictive send" feature to pick the ideal time to send your emails!  


2.  Performance Measurement. Pinpointe has a full suite of tools to track how successful your campaigns have been. 

  • Opens - How many people opened your email
  • Click-Throughs - How many people clicked a link in your email 
  • Hard Bounces - Whether your email was returned as permanently undeliverable
  • Soft Bounces - Whether your email bounced because of an out of office or vacation message auto-response or temporary error
  • Spam - See if a reader blocked your email because they thought it was spam 
  • Digital Footprints - Identify whether the person opened your email, what time they opened it, and what links in the email they clicked (if any) 
  • Google Analytics Integration - Measure your end-to-end success rate from emails to web conversion 


3.  List Management. We make managing your mailing lists easier, so you don't have to organize them manually!

  • De-duplication - Ensure your contacts get the same email only once, even if they're on more than one list
  • Opt-out Database - Keep track of who opts-in and who doesn't
  • Hard Bounce Flagging - Disable addresses in your list that are permanently undeliverable
  • Soft Bounce Flagging - Disable addresses that have temporary errors after several tries
  • Blocked Addresses - Block individuals or domains from receiving your emails
  • Segments - Search across all your lists for certain people based on various criteria to only email them
  • Tagged Lists - Offer more flexibility in managing your contacts and target audience


4.  Campaign Automation. For advanced email marketers, we also have a full automation platform that allows you to send custom emails to each reader and tailor future emails just for them based on that his or her behavior and interests.

  • Autoresponders - Send an email automatically sometime after a contact joins your mailing list
  • Triggers - Send another email based on a date, or, when a reader opens a message or clicks on a link
  • Drip Marketing - Combine several autoresponders and triggers to engage the reader over time
  • Split Testing - Send one version of an email to some and another to the rest; we tell you which did better


There are many other notable Pinpointe features, including the ability to create surveys, publish website lead capture forms, and integrate third-party systems.