Split tests can be run to see how different variation of an email campaign perform. That way, yo can see if one is better than the rest. 

Setting up a split test:


First, create as many versions of your email as you need to run your Split Tests.

To create a Split Test, click "Manage Email Messages" under the Messages section of the left navigation menu (Fig 1). 


Fig 1 



At the top of the screen, you'll want to click "Split Tests" (Fig 2).


Fig 2




Now that you're on the Split Tests page, click the "Create" button on the right side of the screen (Fig 3). 


Fig 3




Now we can start creating a Split Test Campaign (Fig 4). 


Here you need to give the Split Test Campaign a name, winning metric (number of people who opened the email or number of people who clicked a link), and campaigns you are including in the Split Tests. 


You can also limit the results to a test percentage or set the waiting period when you get the results back. 


When you're done, click the "Create" button to create your Split Test. 


Fig 4




When you're done creating or updating a split test, you should see a notification like the one below (Fig 5).  


Fig 5 




Statistics for Split Tests can be viewed under Reports -> Split Tests Statistics (Fig 8). 

Fig 8